Muddy tracks dating

The only bad news for Irish farmers reading this piece is that neither of the two Reeves girls is in the market for a muddy match.

"We were single when we launched the site," says Lucy, "but we knew we couldn't go on the dates ourselves.

"If you've exhausted all the talent in your local pub, it's quite difficult," she says.

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"For example, if you like ferreting, you can tick that you like ferreting," explains Lucy, adding with a hint of the kind of humour that has helped make Muddy Matches such a hit: "Although, obviously, not might like ferreting." For those who are particular ferreting fans, and you know who you are, there is an option to tick the appropriate box in the section on "interests" as you create an online profile.

Other options including "walking - dog walking", "walking - gentle strolls", "walking - hiking" or "walking - to the pub and back." This approach helps open the site to a wider audience, in recognition of the fact that even like-minded country-folk can vary in terms of their interest in all things bucolic.

"We launched the site with the UK market in mind." But Lucy, who has paid several visits to Ireland, was amazed to find on a riding holiday in Cork last year that there was no Muddy Matches equivalent for Ireland.

"I spent a lot of time talking to people in the pub there, and it was something they'd never heard of in Ireland," she says.

"As country girls ourselves, we felt that if we were looking for boyfriends or friends, it would be important to us that they share the same interests," says Lucy, who at 29 is the younger of the two.

This is how the sisters came up with Muddy Matches, an online dating site and social networking community specifically for those of a country bent.

The sisters heeded the call from single muddies across the Irish Sea, and made the necessary changes to ensure that Irish people could be welcomed into the fold.

If they get enough interest, they'll be returning to these shores in their custom-made motorhome - "we just call it the van" - to organise the kinds of activities they've been co-ordinating across the water, including speed-dating events, volunteer weekends and activity weekends.

You can't go that far if the cows need milking at 4am, so it's very difficult to get out and find new social circles and ways of meeting people." It's not just for farmers, however.

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