Dating service business plan

By the first anniversary, the Match Mate home page was recording 40,000 hits a month. In the spring of 1995, Match Mate sold its interest in Western Massachusetts as an existing base and moved its headquarters to Boston, Massachusetts.A new Boston-area base serving the metropolitan area was developed.In January of 1996, Match Mate added singles' mall features to its home page.

dating service business plan-7

In the course of both completing the application and experiencing the results, singles gain valuable self-awareness and self-esteem.

The Match Mate system was designed by a marriage counselor and former social worker who believes that the pattern of dating in America is backwards.

The total client base in 1994 comprised 1,800 singles.

In March of 1993, Match Mate began offering licensed copies of its software as a business opportunity.

Too much emphasis is placed on chemistry, which is an undefmable component, and not enough is placed on compatibility, which is a definable component.

The result is a 52% divorce rate, and that rate climbs each decade.To date, it is the only local database that the corporation owns.The corporation also exclusively owns and operates the national and international databases.The company employs three full-time staff, three outside sales representatives, and several contract programmers who maintain and develop the web site presence.Match Mate, Inc., headquartered in Boston, Massachusetts, is a limited Massachusetts company incorporated in June of 1993. Match Mate's explicit purpose is to help singles find compatible long-term or life partners by offering psycho-social screening through the sale of memberships to the service.That section grew in the second month to include Canadian and Asian photo personals and will be further expanded to include Russian and Brazilian personals.

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