Cbs rejects gay dating commercial hunza sex story

The commercial, featuring college football star Tim Tebow, is the type of thing the network has rejected in the past for being too controversial.

Now a gay dating site is taking advantage of the dust-up, asking: If them, why not us?

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Update, 1/29/10: CBS has rejected the spot -- reportedly because the network thought it was a publicity stunt and not a serious submission to begin with.

CBS has rejected an ad from gay dating site Mancrunch.com, telling the site that the ad "is not within the Network's Broadcast Standards for Super Bowl Sunday," James Hibberd reports at The Live Feed.

It's doubtful buying airtime during the Super Bowl is a particuarly efficient way to reach gay males.

Whipping up a controversy that highlights corporate bias against homosexuality, on the other hand -- that works. And while CBS surely doesn't want to alienate gay consumers -- indeed, as my colleague Aimee Picchi reports, the network rejected an ad from perennial offender Go that features a flamboyantly swishy gay stereotype -- it has left itself without much of a leg to stand on.

CBS released the following statement: "After reviewing the ad - which is entirely commercial in nature - our Standards and Practices department decided not to accept this particular spot.

As always, we are open to working with the client on alternative submissions."The dating site for gay men had hoped it could fork over million or more to CBS in return for 30 seconds of air time.

One reader, who posts as Belmont Scott, commented on my earlier postthat... There are plenty of programs that discuss controversial topics and display controversial behavior.

The people who want to watch that sort of thing can watch it there.

A CBS rep told Fox News that "the ad is still under review, the process takes a little while....

CBS just rejected a Super Bowl ad from gay dating Web site Man

We are always open to working with a client on alternative submissions.

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